Stashable is a concierge storage service, offering pick-up and delivery of a customer's items to put into secure storage. A division of Iron Mountain, all items were stored in a massive network of secure storage facilities, the same warehouses which guard government documents, master recordings of famous artists, and archived props and staging materials for the entertainment industry.
Before Stashable was a viable product, it began as a mobile app experience called OSOM (Out of Sight, Out of Mind). Iron Mountain approached the industry-leading incubator BCGDV (the digital ventures wing of BCG) to create its first consumer-facing service. While the mobile app was impressive at first glance, it lacked the strategy to onboard new customers fluidly, and was hampered with technological problems and an excessive burn rate that made the product untenable.
After some internal discussions within Iron Mountain, the new team took over and established a new brand titled 'Stashable', and planned a rapid shift in focus and technology.
Our initial order flow
Codenamed 'Falcon', our order flow had to capture important information for our operations team to either pick up or deliver inventory to the customer's address. Knowing whether they were in our service area, whether they had an elevator, whether their building required a certificate of insurance, etc., all had to be known beforehand. Carefully-tested and placed microcopy also had to be utilized to prod the user along, reassuring them that they wouldn't be charged until their stuff was moved into storage.